Grow: results, analytics and ads

When it's available

Google checks apps that ask to read Analytics and Search Console data before letting them do it. This part of Grow is built and tested; we turn it on as soon as Google verifies BookMarvels. Google ads are drafted and exported for you to upload yourself. Meta campaigns can also go straight into your own ad account, switched off for you to turn on: see Grow on Facebook & Instagram.

Google Analytics and Search Console in one sign-in

• Sign in with Google once to connect both
• Pick your Google Analytics 4 property, or click "Create one for me" and we set up a property and web stream
• Pick or add your site in Search Console; we verify pages we host with a meta tag (for your own website we show you the DNS record to add) and submit your sitemap
• Nothing is created in your Google account unless you click to create it

Booking events in your Google Analytics

Your booking page sends events to your own Google Analytics property (the embed on your own website sends them through your site's own Google tag, if it has one): the booking page viewed, a service, person and time chosen, checkout started, the booking made (with its value), a deposit paid, a gift card bought and a membership started. Events never carry a client's name, phone number or email.

Every booking gets one source

Google profile, Google Ads, Meta ads, Facebook and Instagram (your Page's button, your posts), organic search, other social media, your website, a referral, direct, booked by staff, walk-in, rebooked, a marketing email or a marketing text (or unknown). We read the link's campaign tags first, then Google's ad click IDs, then where the visitor came from, then where the booking was made.

Grow → Results

• Bookings, show rate, revenue, and new versus returning clients for each source and each campaign
• Search Console clicks and top searches, and Google Analytics sessions, next to the bookings
• Download the results as CSV

Ad campaigns drafted for you

Choose a goal, the services, an offer if you want one, the area (a radius or a city), a budget range and how long it runs. We draft a Google Search campaign (15 headlines, 4 descriptions, keyword groups, negative keywords and sitelinks) and a Meta campaign (5 primary texts, 5 headlines, 3 descriptions, an audience suggestion and briefs for images or video), using your real prices.

• Checked by our team before you can export it
• Exported as a Google Ads Editor file, a Meta Ads Manager import file and a zip of the creative
• You upload them to your own ad accounts; bookings from the campaign show up in Results through its links
• Budgets we show are estimates, not promises of results