BookMarvels

SMS Policy

Last updated: October 3, 2026

This policy covers text messages sent through BookMarvels, operated by Ringenious Solutions LLC. It applies to Businesses (salons and barbershops) that text their clients through our platform, and explains what clients can expect.

How texting works

Each Business texts from its own local number, delivered through Twilio and registered with US mobile carriers for A2P 10DLC under that Business's name. Texts come from the Business, not from BookMarvels. Each Business also has its own SMS privacy and SMS terms pages at its own policy URL, linked from its booking page and carrier registration.

Types of messages

  • Appointment texts (transactional): confirmations, reminders, changes, cancellations, waitlist openings and replies about a booking.
  • Marketing texts: offers, promotions, open-slot alerts, birthday and win-back messages.

The two are separate consents. Agreeing to appointment texts does not sign a client up for marketing.

Marketing texts are sent only to clients who gave express written consent. Clients can opt in by ticking an unticked box on the booking page or kiosk, by texting the Business's keyword and replying YES, or by replying YES to a text sent after asking in person. Each consent is recorded with the time, source, IP address (where available) and the exact words the client saw. Consent is never a condition of purchase.

The Business is responsible for the consent it collects or records, including consent entered by its staff.

Opting out and help

  • Reply STOP to stop all texts from that Business. You will receive one confirmation and nothing more.
  • Reply START to resume.
  • Reply HELP for the Business's contact details.

The first text to a number includes "Reply STOP to opt out", and every marketing text ends with it.

Frequency and timing

  • At most 4 marketing texts per client per month (a Business may choose fewer), and never two within 48 hours.
  • Marketing texts are sent only between 9 am and 8 pm in the recipient's local time; stricter state rules are applied where they exist.
  • Appointment text frequency depends on your bookings.

Costs and delivery

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. Texts may not reach every device or network.

Content rules

Marketing texts must start with the Business's name and must not contain:

  • SHAFT content: sex, hate, alcohol, firearms, or tobacco and cannabis.
  • Public link shorteners (such as bit.ly). Links go through BookMarvels' own short domain.
  • Misleading, deceptive or unlawful content, or content prohibited by carriers.

We may pause a Business's marketing texts if delivery failures or opt-outs exceed our limits, or if a carrier or Twilio requires it.

Privacy of mobile information

Mobile information is not sold or shared with third parties or affiliates for their marketing or promotional purposes. Text opt-in data and consent are not shared with any third parties, except the providers that deliver the messages (Twilio and mobile carriers). See our Privacy Policy.

Contact

For a specific Business's texts, reply HELP or contact that Business. For questions about this policy: support@bookmarvels.com, Ringenious Solutions LLC, 8 The Green, Dover, DE 19901, USA.