Grow: Facebook and Instagram

When it's available

Meta reviews every app that asks to manage Pages, read leads and create ads before letting it. Grow on Facebook & Instagram is built and tested; we turn it on for everyone as soon as Meta approves BookMarvels. Until then, your Get booked page gives you tracked links for your Facebook and Instagram buttons.

Book Now on your Page and Instagram

• Your booking page link, tagged so Grow → Results counts those bookings as Facebook and Instagram
• Three steps to add the button (Facebook and Instagram don't let apps set it), and a check that it's there and points to your booking page

Your Meta Pixel and Conversions API

• Service viewed, checkout started, booking made with its value, deposit paid and quote requested, sent to your pixel and from our server, counted once
• Only after the visitor taps Allow on the booking page's ad-cookie question: nothing chosen for them, and no question at all when their browser asks not to be tracked
• A test-events mode to check it in Events Manager

Lead ads to your client list

• New leads in your client list within a minute, marked Lead, matched to existing clients by email or phone
• A task to call them back; for home services, a quote request on your jobs board
• A "thanks, book here" text or email only to people who ticked your form's contact box
• Cost per lead and per booking by campaign and ad set in Grow → Results

Posting

Write once for your Page and Instagram, with your portfolio photos that clients agreed to share, a caption helper in English, Spanish or Vietnamese, and scheduling. Each post's link, likes and comments in one list.

Meta ads, created switched off

Campaigns from Grow's campaign generator, approved by our team, go into your own ad account (bookings or a lead form), switched off. You review them in Ads Manager and turn them on there: BookMarvels never turns an ad on or spends for you.